Marlin Sports Fishing is a high-end sport fishing team based in the Canary Islands — and the brief was exactly what it sounds like. A logo and brand guidelines for a world-class operation that needed to look the part. Sport fishing at this level is a luxury pursuit — the boats are immaculate, the clients are discerning, and the brand needs to reflect that without compromise. We developed a full logo and brand guidelines that capture the prestige, precision and power of the sport — bold enough to command attention on the water, refined enough to sit comfortably in the world of luxury leisure. The kind of mark that looks as good on the side of a boat as it does on a business card.