Daniel Ramirez is a musician with a creative world that needed more than one identity to contain it. He came to us with three distinct aliases — each representing a different side of his artistry, each needing its own logo, visual character and feel. The project was as much about creative storytelling as it was about design — developing three separate but coherent identities that could each stand alone while still feeling like they came from the same creative universe. Alongside the logos we developed a character design that runs through the project, adding another layer of personality and depth to the overall world. One artist, three aliases, one cohesive creative vision — and a lot of enjoyable work in between.